Toby by Hatem Alakeel


Toby by Hatem Alakeel is the embodiment of when the beloved traditional meets the modern contemporary in perfect harmony.

Toby meaning "My Thobe" in Arabic is a simple & straight forward name with a cool western sounding feel. The name is a symbolic metaphor for unrivaled personal individuality. Toby by Hatem Alakeel is trendy, fun & unconventional with strong international appeal. Its message bridges cultures & continents regardless of nationality, language, race & creed.

The King Thobes, Saudi designer Hatem Alakeel, whose collection is worn by international celebrities, was awarded in 2013 by Esquire Middle East as the best regional designer for his innovative and stylish men’s collection.