Scandinavian Cool. Conservative Chic.
Jemmila is a Stockholm based fashion brand that connects Scandinavian aesthetics with Muslim fashion. The brand's unique concept has led to nominations and winning Sweden’s most prestigious innovation awards. The fashion brand’s minimalistic and clean-cut design is inspired by the Scandinavian way of living.
The design concept comes from the founder's personal experience and desire to find suitable high quality professional attires that perfectly fuse fashion with faith. This, along with the desire to mix the Scandinavian minimalistic aesthetics with influences from East, led to the birth of a unique fashion brand.
Jemmila means beautiful in Arabic. Jemmila aims to be more than a simple fashion brand. The brand aim to inspire, empower and create a community based on respect and understanding. The brand’s website features strong, driven and successful women that embody the spirit of Jemmila. Jemmila leaders’ interview series is committed to sharing the stories of change makers, leaders and inspiring Muslim women.