The Gulshaan brand was created in 2014 by Imaan M, a young French designer.
Born in Paris, she has been sensitized at a young age to fashion by her grandmother who was a dressmaker for famous fashion houses in Paris. She studied fashion design and modelling, but also sociology, social/humanitarian work and intercultural mediation. In addition to that, she graduated in urdu and pashto studies and spent time in Pakistan. Gulshaan is a natural outcome of these interests and experiences.

Designed in France, the brand's creations are made in Pakistan in the artisanal manner for the best quality and in limited editions. The designs are made in a workshop that promotes women's empowerment, within a fair-trade approach.

Idealist and supporter of an ethical and authentic fashion, Imaan M considers fashion design as a transmission medium, a vector of messages by which cultures, history and poetry meet and share, and where art mixes with commitment.

Inspired by different cultural influences, Gulshaan's designs are an invitation to travel. They bring a new freshness to Modest Fashion in a mix of noble materials and in the subtle alternation of prints, plain fabrics and traditional embroidery.