Having the passion and expertise in small fashion businesses and publishing has got the designer to where she is today, entering the fashion world strongly and competing with upcoming brands. Farah Al Asmar has studied graphic and fashion design at Istituto Marangoni-London, and worked with a handbag designer, fashion magazines, TV shows and is an ex partner in Love and Label (2009-2011)
Growing an idea and keep a tally goal isn’t effortless when it comes to the fashion world, especially when it moves rapidly and needs persistent hard work, travel, design and sourcing. Inspired by art, culture, fashion, architecture, technology; the designer has managed to launch a handbag line under the name of Farah Asmar; using plentiful leathers and trend avowal hardware collaborating with jewellery and interior designers, whilst keeping in mind altered tastes, age groups and market diversities.
Fashion is a lifestyle rather than a trend for women who crave uniqueness and allow their pieces to scream vogue statement weather it’s a clutch or an over sized handbag.