From a desire to create a harmonious blend of fashion and art, entrepreneurial sisters Nada and Noor Alawi brought to life their vision with the inception of Annada. In 2011, Annada began its creative journey curating artistic talent and sharing art through fashion accessories. Beginning with two highly celebrated artists and a silk scarf line, today we have collaborated with over twenty internationally renowned artists from the region and expanded to include apparel, leather goods and paper goods.
Our scarves are crafted from a range of exquisite fabrics; from delicate silk and leather to fine wool and cashmere, our growing collection epitomizes versatility and sartorial grace. Inspired by fine artwork of the region and the colorful culture of the Arab world, Annada weaves together unique elements to charm us with timeless accessories.